In an era where digital innovation reshapes nearly every facet of our lives, the health sector finds itself at the intersection of unprecedented opportunity and significant challenge. Artificial intelligence (AI) and in particular social media have transformed the ways we access information, deliver services, and engage with communities on critical issues like sexual and reproductive health and rights (SRHR). The MMS Conference 2025 on sexual and reproductive health and rights explored how AI-powered tools and social media platforms can be harnessed to improve personalized care, predictive analytics, and real-time advocacy, while critically addressing challenges of privacy, equity, misinformation, and digital stigma. Further insights into this topic are presented in this bulletin.
